What is going to happen next financially will make the last 3 years look like an economic boom.  Financial experts are telling us that the equity markets have bounced back, unemployment is “only” 9.1% (if you believe bogus government statistics), and that the 2008 to early 2009 financial scare has passed.  Some like the writer of this recent article in the Wall Street Journal will have you believe that things are getting better .  Those that believe this will be proven grossly optimistic.

U.S. Household Net Worth Climbs 1.2%

By JUSTIN LAHART And JOE LIGHT

U.S households saw their net worth edge up as the year began, with rising stock prices, increased savings and debt reductions outpacing a continued slide in real-estate prices.

The Federal Reserve said Thursday that average household wealth—stocks, bonds, homes and other assets, minus mortgages and other debts—rose 1.2% to $58.1 trillion in the first quarter.

Read the entire article

Do you know the number one reason why 97% of business owners in the Network Marketing and MLM industry fail to make more than $10 per month?

The reality might surprise you, but it boils down to one very simple fact. And it has nothing to do with the economy, the products, or the compensation plan.

Like millions of people around the world today, I was attracted to the Network Marketing industry because of the promise of freedom of time, the incredible leverage of residual income, and the prospect of living life on my own terms.

I have been extremely successful in my chosen career, and as a Project Manager in the petro-chemical and manufacturing industries, have been used to a high income level, and the high levels of pressure, long hours and precious time away from my family that goes with it.

I enjoyed a modest degree of success in an MLM company twenty years ago, but found that the marketing methods I was taught were “old school”, unprofessional and not leveraged at all.

If you have been involved in the industry at all, you will know exactly what I mean; the demoralizing drudge of home meetings and the constant fear of not being able to sign up new consultants. “Making a list” of your family and friends (and hoping you remain on speaking terms after you have pitched them your “killer compensation plan”). Handing out thousands of cheap flyers and hour after hour on the phone cold calling hostile leads.

I knew it wasn’t for me.

It dawned on me that if I was to really build a long term business that would give me the income and time freedom I wanted, I would have to learn another way to promote my business.

And then I read a book that changed everything for me.

A friend recommended that I get hold of a copy of “Magnetic Sponsoring” and after I read it, I knew that I would never have to run my business the “old school” way again.

It finally sunk in that a lack of education about how to market professionally cuts down the vast majority of business owners in this industry before they even get out of the gate.

From that point, I went on to study other products in the Magnetic Sponsoring range, and it has truly been a game changer for me.

I have learned that in order for anyone to become successful in this industry, they need to have grasped the key concepts outlined in the Magnetic Sponsoring products; after all, they have been compiled by one of the most successful Network Marketers in the world today.

I have become a Magnetic Sponsoring Elite Member, because I am committed to the success of consultants who join me in my primary opportunity, and I know beyond all shadow of doubt, that without understanding the principles taught by Magnetic Sponsoring, it will be a very long and hard road for them.

To your success,

Some awesome advice here from the “King of Copy” Craig Garber. If you aren’t already signed up for Craig’s list it’s well worth while. He sends emails like this about three times a week. Incredibly useful information. Even if you don’t buy anything from him, just get his tips, they are worth a million bucks. www.kingofcopy.com

I’m not an affiliate of Craig’s. Here’s Craig’s tip … this one is about “Transition Marketing” or “Process Marketing”. Something you need to consider when you’re selling — especially in print — is the number of things you’re trying to do at once. For the most part, you should ONLY be doing one thing at a time. Each sentence should only be dealing with one issue. Each paragraph — one issue. And each decision you ask your prospects to make, should only revolve around one thing at a time.

There are a few reasons for this: One, what you know about your product or service is usually infinitely more than what your prospect knows. And while it’s great to be enthusiastic, it’s equally important to make sure your prospects are on the same page with you.
Plus, most topics aren’t as simple as you think they are. And when it comes to spending money, people generally want to be 100% crystal clear on what they’re getting. So while you might be tempted to say something like this: “This racquet is made of carbon fiber manufactured under the same controlled scientific environment NASA manufactures the components of the space shuttle.

This material was discovered by accident while NASA scientists were trying to create a special space-age polymer designed to last no less than 100 years and you’ve never seen anything like it!”
You’re far better off saying this, instead: “This light-weight racquet is incredibly durable. In fact, it is made from the exact same material NASA uses to build the space shuttle. Because of this, I guarantee its durability, for 100 years. If ANYTHING at all happens to it during this time, I will replace it, 100% free.”

The equivalent, in our case, might be “trying to sell” the concept of our product too early. Rather than simply selling THE NEXT STEP (ie the landing page or the application). eg: Come and join our business. It’s called Acme and I work with a company called Global International and I sell their products and we do it on the internet. So you’ll have to learn that too, but don’t worry I’ll teach you. And, by the way, did I mention it only costs $20,000 to come in at the top level.

See, when you’re only trying to make ONE point at a time, you are much more likely to make that point. But when you’re trying to get people to do more than one thing at the same time, or think about more than one thing at a time… it’s just too confusing and things get lost in the mix. The importance of any one thing is generally diluted, and your strong benefits wind up going unnoticed.

“Right on Craig”, at the start of our Transition Marketing process all I “sell” is useful information, then I try to find out more about the prospect by creating rapport or possible requiring an application. It’s subtle, seductive. You should never go charging in to the sales process like a rhino.

This is especially important in print, where you’re stripped of all the non-verbal communication other media allows you to use. And you can take that… to the bank.

To Your Success!